VELVET is an Italian brand, founded in Salento, Lecce.

We specialize in premium human hair extensions and hair systems designed to offer naturalness, comfort, and elegance.

For years, I observed products that looked perfect in photos but, in real life, were heavy, visible, or simply unpleasant to wear.

That's where it all began.

VELVET was born with a precise objective: to create a hair experience that doesn't just add length or volume, but truly integrates with the wearer.

Because the best result is not the one that's noticed.

It's the one that seems to have always been there.

A Different Vision of Luxury

For us, luxury doesn't mean excess.

It means attention.

Every choice stems from the same idea:

to create products that don't need to be explained.

They simply have to work, today and tomorrow.

Behind the Scenes at VELVET

Emanuele Scarciglia

Founder · VELVET Hair & Beauty

Born in 2001. In the industry since I was 16.

Before creating VELVET, I worked directly in the hair and beauty industry, observing closely the needs, doubts, and expectations of those who choose to transform their hair.

I learned that true value isn't seen at the moment of application.

It's seen the day after.

When the result still feels natural. When you look in the mirror and no longer think about extensions.

You only think about yourself.

Our Standard

• Selected human hair
  
• Thin and lightweight structures
  
• Natural result
  
• True personalization
  
• Quality designed to last

Where We Operate

VELVET operates online throughout Italy and through its network of Partner Salons, our beauty industry professionals who share the same attention to quality, naturalness, and experience.

Every order is born with a simple goal:

to offer a result that feels authentic, comfortable, and easy to live with every day.

Frequently Asked Questions

What kind of hair does VELVET use?

We use selected human hair to offer a natural, soft, and long-lasting result with proper maintenance.

Can I get help with choosing?

Yes. We help you choose the product, shade, and solution best suited to your needs.

Does VELVET only sell online?

VELVET operates online and in its Partner Salons and develops collaborations with industry professionals.

Our Goal

Not just to create extensions.

To create products that help people feel more confident, freer, and closer to the image they have of themselves.

Welcome to VELVET.

EMANUELE SCARCIGLIA
Founder · VELVET Hair & Beauty