About Us | Brand Manifesto

VELVET is an Italian brand, founded in Salento, in Lecce.

We specialise in human hair extensions and hair-integration systems designed to deliver a natural look, comfort and elegance.

For years, I watched products look perfect in photographs yet feel heavy, visible or simply uncomfortable to wear in real life.

That is where it all began.

VELVET was created with a precise goal: to offer an experience that does more than add length or volume, one that genuinely integrates with the person wearing it.

Because the best result is not the one people notice.

It is the one that looks as though it has always been there.

A different vision of luxury

For us, luxury does not mean excess.

It means attention.

Every choice comes from the same idea:

to create products that do not need to be explained.

They simply need to work, today and tomorrow.

Behind VELVET

Emanuele Scarciglia

Founder · VELVET Hair & Beauty

Born in 2001. Working in the industry since I was 16.

Before creating VELVET, I worked directly in the hair & beauty industry, closely observing the needs, doubts and expectations of people choosing to transform their hair.

I learned that true value is not seen at the moment of application.

You see it the next day.

When the result still looks natural. When you look in the mirror and stop thinking about the extensions.

You only think about yourself.

Professional profile →

Our standard

Selected human hair
Thin, lightweight structures
Natural-looking results
True personalisation
Quality designed to last

Where we operate

VELVET operates online throughout Italy and through a network of VELVET Partners: beauty professionals who share the same attention to quality, natural results and client experience.

Every order begins with one simple goal:

to offer a result that feels authentic, comfortable and easy to live with every day.

What kind of hair does VELVET use?

We use selected human hair according to the specifications stated for each individual line, with the aim of delivering a natural, soft and long-lasting result when cared for correctly.